Short Takes: ‘The Love Machine’ (1971) ★★

There’s a reason The Love Machine
doesn't share the same cult status as
Valley of the Dolls.

Twentieth Century Fox’s adaptation of Jacqueline Susann’s Valley of the Dolls was lambasted by critics upon its 1967 release, but that didn’t stop audiences from recognizing its awesomeness and turning it into a huge hit. So, it was inevitable Susann’s follow-up bestselling novel, The Love Machine, would also be adapted for the big screen, by Columbia Pictures this time out.

This time, instead of dolls it’s dick that drives characters to ruin, specifically the one attached to its main character Robin Stone (John Phillip Law). Stone is a New York City newscaster/manwhore, who moistens the panties of Judith Austin (Dyan Cannon), the much younger wife of IBC network head Gregory Austin (Robert Ryan). Judith, pussy aquiver, urges her oblivious hubby to make Robin IBC’s new anchorman. It’s not long before Robin is named head of the network’s news division, and Judith shows up expecting to be thanked hard and often. Robin is happy to oblige, especially now that his model girlfriend/doormat Amanda (Jodi Wexler) is out of the way, having killed herself after Robin dumped her. Judith, however, won’t disappear so easily.

The Judith and Robin business is mostly confined to the movie’s second half. The first half focuses more on Robin treating Amanda like shit, even hitting her when she tries to leave his apartment early in the morning because she must get ready for a photo shoot, and butting heads with IBC’s programming head, Danton Miller (Jackie Cooper). There’s also an underdeveloped subplot about a hack comic, Christie Lane (Shecky Greene), who hosts a schlocky-but-successful variety show on IBC, getting involved with Amanda briefly before entering a transactional relationship with IBC’s publicist/“celebrity fucker” Ethel Evans (Maureen Arthur). Flitting about the movie’s periphery is openly gay fashion photographer and Robin’s best friend Jerry Nelson (David Hemmings), who holds out hope he can get his hands on the love machine one day.

The Love Machine is no Valley of the Dolls, though it offers some campy fun here and there. Dyan Cannon is miscast (an older actress like Lola Albright or Eleanor Parker would’ve been a better fit even if they had less marquee value), her portrayal of Judith rendering her less a calculating ballbreaker than a bratty high schooler, but at least Cannon understood the assignment. Same goes for Hemmings, whose performance is one of the more entertaining ones in the movie, stereotypical though it may be. Unfortunately, John Phillip Law mistook his character’s name as a character trait, acting like a stone and robbing the movie of much of its entertainment value. He’s attractive, yes, but totally unbelievable as a “love machine.” (BTW, “the love machine” of the title is primarily referring to television itself, though that point gets lost when the movie focuses more on Robin’s compulsive need to fuck as many women as possible.)

Director Jack Haley, Jr., does the movie no favors by simultaneously mimicking Valley (cheesy fashion advertisements, an author cameo, plus two Dionne Warwick songs) while also including some self-aware camp, such as having the Hallelujah Chorus play as Danton Miller exits Gregory Austin’s office, relieved he was not summoned there to be fired. And don’t expect its R-rating to up the ante. Though you get some fleeting glimpses of bare tits and ass (including Law’s) and a couple of f-bombs (but way more f-slurs, especially in the movie’s homophobic last act), they do little to amp up the sleaze. In the end, the movie adaptation of The Love Machine never establishes itself as anything more than a cheap imitation. All that said, it’s still more enjoyable than the turgid 1975 adaptation of Susann’s third novel, Once is Not Enough.