A Paperback Mockbuster

The cheesy cover for Pinnacle’s
1978 edition of The Love Merchants.

 

THE LOVE MERCHANTS by Stephen Lewis, first published by Ace in 1974 and republished in 1978 by Pinnacle (the edition I have), is of a genre I love but has been out of vogue for a while: the Hollywood novel. Used to be you could count on the New York Times Best Seller list featuring at least one novel about the sleazy underbelly of glamorous Tinsel Town—and the sleazier the better. Of course, these books were popular at a time when Hollywood tried harder to sanitize its stars’ images. Then the Internet came along and that all went to shit.

But before celebs were showing more than they intended or sharing more than we wanted to know on Twitter, we had authors like Jacqueline Susann, Jackie Collins and Harold Robbins revealing, in XXX-plicit detail, the sordid goings on Hollywood tried so hard to keep under wraps. Their books were fiction, but it was understood they were roman à clefs. Half the fun in reading the books was figuring out a character’s real-life celeb counterpart. 

Stephen Lewis was much lower on the literary ladder than his trash fiction contemporaries, a writer who appears to have been more concerned with making a quick buck than earning a solid reputation. I first learned of Lewis on the Glorious Trash blog, which reviewed Lewis’s Massage Parlor and its creatively titled sequel Massage Parlor, Part II, both books published under the pseudonym Jennifer Sills. But Lewis did not restrict himself to providing the pornographic “exposés” of the rub-and-tug biz. He also cranked out novels inspired by other bestsellers, the literary equivalent of mockbusters. 

Such a novel is The Love Merchants. Even its title is derivative of other bestsellers, a mash-up of Susann’s The Love Machine and Robbins’ The Dream Merchants. Its storyline, however, has more in common with another knock-off in the Hollywood sleaze genre, Burt Hirschfeld’s 1970 novel The Love Thing, written under his Hugh Barron pseudonym. Like Love Thing, The Love Merchants is largely told from the point of view of a Hollywood publicist, and as in Love Thing, publicists are portrayed as wielding as much power as any studio executive. 

Hollywood publicist Laura Chesnay still remembers when she was starting out in 1942, when she was still known as Lola Cheifitz and working for Milton Sakowitz in New York, trying to “take second rate actors from one of the second rate shows Milt handled and plant an item that had them ‘spotted’ at a second-rate restaurant, also one of Milt’s accounts.” Ever ambitious, she changed her name to “rid herself of her obviously Jewish heritage,” and with the new name came a greater reputation. After being hired away by the much more prestigious Baker and Hammond firm she not only scored a publicity coup for screen goddess and walking scandal machine Faye Reynolds but befriended the star as well, assuring Laura’s ascension to the top of her field. 

Now running her own P.R. firm in early 1970s Los Angeles, Laura does everything from advising her clients on which projects will best benefit their careers to smoothing over marital spats lest the couple jeopardize their successful husband-and-wife act (and Laura’s income). 

The 1974 cover was better
yet still missed the mark.

Aiding Laura are her two assistants, the oily Bob Siberling and young Karen Hewitt, who was recently hired away from the publicity department of the declining Wolfe Studios. Though Karen finds Laura’s mood swings tough to navigate she enjoys having access to the glamorous life, primarily via arranged dates with one of Laura’s biggest clients, Les Thomas, an aging screen stud and closet case. Karen enjoys the Hollywood glitz but, being a simple girl from Stockton, Calif., she is just as content going to cheap burger joints—and having hot sex—with Keith Stephens, a struggling actor who lives in her apartment complex. She might even be in love with Keith. However, when she’s forced to choose, she takes her chances with Les because, despite the reader being told Karen is smart as a whip, she thinks her love will change his proclivities. That goes about as well as one would expect—anyone except Karen, it turns out.

Jack and Betty Martin also require a lot of Laura’s attention, the couples’ image as, per the back-cover copy, “Hollywood’s Mr. & Mrs. Wholesome” constantly being threatened by Jack’s fucking every woman who steps within three feet of his dick and their teenage son Denny’s drug busts. A more closely guarded secret than Jack’s infidelities is his abuse of his wife Betty, which she forgives because the make-up sex is oh, so good. 

It would seem Laura would be plenty busy with these train wrecks for clients, but she’s always on the prowl for new business. When the smoothly confident Ray Cummings, a media mogul specializing in the teen market, meets with her and proposes working together to make Denny Martin the Next Big Thing, she jumps at the opportunity. The partnership proves profitable, yet Laura finds herself becoming increasingly suspicious of Cummings, though she’s unable to pinpoint exactly why. 

Maybe she’d be able to figure it out if she wasn’t suddenly busy with Faye Reynolds, who has returned from several years of exile in Europe following her firing from Worldwide Studios. Faye has been surgically restored to her youthful prime and is now ready to get back into the Hollywood scene. If Laura helps her buy the rights to the movie she made in Europe, Faye just knows she’ll once again be the reigning queen of the big screen. 

Let Me Ruin ‘The Partridge Family’ for You 

Per his bio in the back page of the book, Lewis used to be a gossip columnist and it shows in his characterizations of the celebrities in The Love Merchants. Though Faye Reynolds most closely resembles Elizabeth Taylor, I thought she was more of an amalgamation of several different movie stars (I detected shades of Bette Davis and Joan Crawford in her as well). Les Thomas, on the other hand, is so obviously based on Rock Hudson that he might as well have been named Hock Rudson. Lewis not only includes a flashback to when Les was coerced into marrying his agent’s secretary to quell gay rumors, just like Rock Hudson, he also incorporates a plot point in which Ray Cummings has doctored photos sent to media outlets showing Les marrying county comedian Grant Holmes, very similar to a joke gone awry involving Hudson and Jim Nabors. 

The real-life family of entertainers that Jack, Betty and Denny Martin immediately brought to my mind were Jack Cassidy, Shirley Jones and David Cassidy. Once that association got stuck in my head it put a whole new spin on some of the book’s more lurid passages, such as when Jack enters the bathroom while Betty is taking a bath: 

[Jack] dropped his pants slowly, enjoying her reaction. 

“I have to take a piss,” he said softly. “Want it?” 

Before she could answer, the hot yellow stream was flowing out of him into the tub. She felt it splash over her breasts and shoulders, then onto her neck and face. It happened so quickly that she had no time to react. 

“You bastard!” she shouted. “You son of a bitch!” 

Jack laughed as she hurriedly opened the drain and stood up, turning on the shower. She scrubbed at herself furiously, then Jack reached for her. Betty thought she was going to slip in the wet tub as she tried to pull away from him, but Jack’s arms went around her, lifting her out of the tub in one movement.

Before Betty could stop him, he had lowered her onto the bathroom rug. 

“Now,” he said heatedly, “now you’re going to get what you want.” 

Or when Betty walks in on Denny taking narcissism to a whole new level:

David Cassidy in his 1974 prime.

She gasped at his nakedness. He was sprawled on the bed, hard and swollen, leafing through a magazine. For a time neither of them moved. Betty was amazed—at seventeen, Denny was as large as his father. She blushed, realizing it had been years since she’d seen her oldest son totally nude.

“I—I’m sorry,” she said as Denny slowly brought the magazine down to cover himself. She noticed that it was a copy of Teentime, an issue that had a big story on Denny himself. There was a glimmer of amusement in the boy’s eyes as he watched her growing discomfort. 

“That’s okay,” he said.

And, finally, when Betty hires a hustler:

[When] he returned, the drinks in hand, she was waiting for him. He paused at the edge of the bed, and she swung herself around, her hands reaching for him. His testicles were heavy and swollen. Betty lifted them and released them, then her fingers moved to his penis, sliding it up and down until he was erect.

She moved faster, taking him in her fist, and what she found most enjoyable was not her own action but the passion she provoked in the boy. His eyes were closed and his head back. For a moment Betty thought of her son—was this what Denny and his girlfriend did? Had he ever—

The boy’s legs began to quiver, and a splash of scotch fell on his arm.

“Careful…” she said softly as he climaxed on her breasts. “You don’t want to spill the drinks.”

Then, taking one of the glasses, she used her free hand to guide his lips to hers, then downward. She leaned back as his eyes met hers, then he bent his head, understanding.

Betty smiled, watching him. It would be a long time before anyone came home—and next week she’d see they were all out again.

Rock on, Mrs. Partridge, you kinky bitch.

I’ll never view The Partridge Family the same way again. And if I’m reading the above scene correctly, I believe it’s implying Mrs. Partridge’s Betty’s call boy is lapping up his own load. Of course, I may be reading it that way because the Glorious Trash review mentions that a man gets a similar protein fix in Massage Parlor, Part II.  (Or maybe I’ve just seen too much gay porn.) It could be that Betty’s call boy was just going down on her, I but I think she’d do more than just watch him if he were. My husband thought Betty was just discouraging the hustler from kissing her, which tracks but seems a little too polite for this book.

Easy to Digest, Not as Filling

Lewis’ easy-to-digest style was just what I needed after Gaywyck’s fussy prose. He didn’t elevate the genre above itself like Herbert Kastle did, but he was a better writer than some of the established authors he was ripping off (Jackie Collins and Harold Robbins, specifically). The writer he reminded me of the most was another 1970s sleazemeister, William Hegner, though Lewis is neither as outrageous nor as quotable.

As easy as the The Love Merchants goes down, its story isn’t that filling. I suspect Lewis was trying for a specific word count, because by page 300 he seemed more interested in wrapping the story up than fully telling it. Several dramatic moments happen largely off-page (Faye confronting and assaulting Laura’s ex-business partners) or in flashback (Denny discovering his mom with a call boy), and we don’t get proper endings for several characters’ arcs as Lewis rushes to bring the book in at 341 pages. Usually readers can expect a lot of padding when publishers mandate writers keep to specific word counts, but Lewis could have really used an extra hundred pages or so to flesh out his novel. He also deserved more careful editing. The Love Merchants is riddled with typos and misspellings. Evelyn Grippo, who’s credited with editing the book (yes, this book has production credits), should be embarrassed.

The Love Merchants may not be fully satisfying trash, but it was enjoyable enough to whet my appetite for more of Lewis’ work. I recently bought Buried Blossoms, Lewis’ posthumously published (he died in 1981, in his 30s) Flowers in the Attic knock-off, which I fully intend to review. Eventually.

The Unofficial ‘Baywatch’ Movie

The only thing actually at the beach in
this poster is the ocean.

It’s Labor Day weekend in the U.S., which doesn’t really mean anything in the Age of COVID-19 except that we can count on seeing depressing repeats of the videos we saw during spring break and Memorial Day weekend*. Those not interested in actively thinning the herd can experience the beach vicariously with any number of beach movies, from cheesy classics like Beach Blanket Bingo (1965), to the less classic Spring Break (1983). Maybe re-watch Jaws (1975) and imagine the shark chowing down on covidiots. If you’re in a thoughtful mood, check out John Milius’ surfer film Big Wednesday (1978), and the dramedy The Way, Way Back (2013) is supposed to be pretty good, I hear.

Or you could just say fuck quality and watch the 1992 Australian movie WET AND WILD SUMMER!

Wet and Wild is not much of a film. It is, however, something of an unofficial Baywatch movie, made decades before 2017’s official big screen adaptation starring Dwayne “The Rock” Johnson and Zac Efron. Even its a.k.a., Exchange Lifeguards, suggests the movie was angling to ride on Baywatch’s rescue cans.

Full disclosure before I continue: my knowledge of Baywatch comes solely from Allison Pregler’s Baywatching YouTube series, in which Pregler does hilarious capsule reviews of each episode of Baywatch and its ill-fated spinoff, Baywatch Nights. Though I’ve never seen a single full episode of Baywatch proper, Pregler’s series has convinced me that should I ever become incapacitated I want a loved one to buy me the box set of the series. I can think of nothing better to watch while I’m recovering from a heart attack or waiting for the cancer to finish its job, as I feel Baywatch is the one series that could make me glad to be alive and welcome death simultaneously.

Though Wet and Wild Summer! has a lot in common with Baywatch—a lifeguard-centric theme, hot bodies in swimwear, bad writing—it is its own, unique thing. For starters, in Wet and Wild many of the bodies, hot or not, frequently lose their swimwear. And while Baywatch was fond of featuring an Australian cast member (Peter Phelps, Jaason Simmons), Wet and Wild flips the script, featuring an American amidst its cast of Australians.

Wet and Wild’s token American is Christopher Atkins, who was, by 1992, only a few years away from updating the top line of his resume from “Star of Blue Lagoon and Dallas” to “Ex-celebrity/reasonable rates”. Atkins plays Bobby McCain, son of real estate developer Mike McCain, and to ensure that the audience understands the familial relationship, Bobby refers to Mike as “father” no fewer than three times in less than three minutes. His father, played by Elliott Gould (oh no!), has been acting a little erratic lately, making mud pies on his desk and staring into the sun. Were this 2016, Mike would be announcing a campaign for president, but since it’s the early 1990s—not to mention Mike’s babbling about renewable energy like a goddamn leftist—he’s considered a threat to his company’s survival. So, his second in-command Richard (Christopher Pate) enlists Bobby’s help to push through a deal in Australia’s Mullet Beach. Naturally, the best way to do this is to send Bobby to Mullet Beach as part of a lifeguard exchange program.

“See this here in my hands? This is my career now. I was the star of
M*A*S*H and The Long-motherfuckin’-Goodbye, and now I’m playing
opposite the star of A Night in Heaven. Oh, fuck me.”

Though Bobby left the U.S. wearing a business suit, he arrives in Australia wearing an outback duster coat and cattleman hat because comedy. He also has an alias, Bobby Carter (you weren’t expecting something creative, were you?) At the Mullet Beach Surf Club, fellow lifeguards Mick (Julian McMahon, in his feature film debut) and Kylie (Amanda Benson, billed here as Amanda Newman-Phillips) have some fun by taking Bobby to the nude beach, where clothing isn’t optional, it’s motherfucking forbidden. Atkins, who partially owes his career to onscreen nudity, almost convinces us he’s embarrassed. And here I thought he had no range.

Bobby (Christopher Atkins) is dismayed to find he’ll be
sleeping in a Bert I. Gordon movie.

Julian McMahon shows Christopher Atkins the sights
of Mullet Beach.

Dem asses! From left: Christopher Atkins, Amanda
Newman-Phillips (a.k.a. Amanda Benson) and Julian McMahon.

But it’s Julie (Rebecca Cross), the owner of the Surf Club and the one property owner who hasn’t sold out to the McCain company, whom Bobby really wants to win over. Julie shoots down Bobby’s initial advance yet changes her mind a minute later because they’re thirty minutes into a 96-minute movie; if a clichéd romance is going to happen, they need to get their asses in gear.

Meanwhile, back in the U.S., Mike decides to join his son and leaves for Australia. In his absence Richard, with assistance from his Mike’s wife Donna (Lois Larimore), with whom he’s having an affair, plots to take over the McCain company. “It is my melancholy duty to assume control of McCain World Resorts,” Richard tells the board of directors after explaining Mike is no longer mentally competent to run the company. Mike’s mental decline, by the way, is attributed to some pills Donna gives him, though I’m not sure what medication causes a sudden interest in environmentalism. (The movie’s equating environmentalism with poor mental health might have been funny in its day; today it could just be a talking point pulled from the Koch Brothers’ Twitter feed.)

You can hardly tell that Christopher Pate and Lois Larimore
are supposed to be playing Wet and Wild’s villains,
so subtle are their performances.

There are no surprises ahead as the movie trudges to its conclusion. Are Bobby’s friendships jeopardized when his cover is blown? Check. Do Bobby and Julie have a third act break up? Check. Does Mike McCain’s sudden interest in environmentalism factor into the McCains winning over the locals? Check. Does Bobby’s participation in a competition—the Australian Surf Life Saving Championships in this case—ultimately save the day? Check. Are there montages? You better fucking believe it!

The unfortunate faces of Christopher Atkins.

Wet and Wild’s marketing suggests it’s supposed to be raucous sex comedy, in the vein of Hardbodies or Spring Break, except it’s none of those things. There’s a smattering of scatological humor (e.g., a farting dog), but it’s more lazy than edgy. And though the movie sets expectations high for lots of sexual shenanigans, what with all the bare flesh on display and Bobby being given condoms by both his secretary and his father before leaving for Australia, it quickly loses interest in the characters’ Down Under activities. There’s only one sex scene, between Atkins and Benson, with all other fucking occurring offscreen. As for the laughs … well, I’m sure a dog peeing on a guy or that same guy getting canned dog food stuffed down the front of his underwear might tickle a few giggle boxes, but I imagine even 10-year-olds would roll their eyes and dismiss these scenes as lame. If Baywatch was a drama that was unintentionally hilarious, Wet and Wild is a comedy that’s unintentionally hilarity-free.

One of Wet and Wild’s comic highlights.

Alternate artwork for
Wet and Wild’s alternate title.

At best, Wet and Wild succeeds at being an affable time waster. It’s exactly the type of movie you’d expect Christopher Atkins to be starring in in 1992. Atkins is easily upstaged by his Australian co-stars, though his innate likability almost makes up for his shortcomings as an actor. More baffling is why Elliott Gould is in this thing. Gould was well past his 1970s heyday, but were his finances so dire in the early 1990s that he needed to accept whatever part came his way? At least he got an Australian vacation out of it, because he definitely didn’t work too hard for his Wet and Wild paycheck, obviously having calibrated his performance to fuck it, this ain’t Altman. On a side note: would a dark-haired, Jewish man sire a blond WASP? This is sort of explained away with Bobby’s mother—Mike’s first wife—being a blonde Australian (and, yes, she and Mike do get back together in the end), but it still strains credulity. Mark Hamill or David Soul would’ve been more believable casting choices, is all I’m saying.

The Australian actors fare better, but even hunky Julian McMahon—who later found success in the U.S. in the TV series Profiler, Charmed and Nip/Tuck—can’t elevate Phillip Avalon’s uninspired script above barely watchable.

One other thing that Wet and Wild has in common TV show Baywatch: in spite of all the nudity, it’s weirdly wholesome. One of Pregler’s criticisms of the 2017 Baywatch movie was that making it a hard-R comedy missed the point of TV show’s charm. What made the show so funny, she said, was “the contradictory juxtaposition of TV cheesecake with family-friendly values.” I wouldn’t go so far as to say Wet and Wild is “family-friendly,” but it’s certainly closer in spirit to Baywatch than the raunchy 1980s teen comedies it’s aping. That said, I’d stick with the show Baywatch (or Baywatching), which may not show as much man-ass but are a hell of a lot funnier.

Turns out, there’s a reason Aussie lifeguards
hike their Speedos up their butt cracks, and it’s not just
to entice spectators.

You probably won’t enjoy Wet and Wild this much.

*And lo, it came to pass.